April, 2002
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Letter from the Prez:

Dear Readers,

If you are a regular reader of the Pheromone News, then you have probably noticed by now that “we are not in Kansas anymore.” The newsletter has been picked up by last month’s reader response tornado and blown off to the land of HTML. So far nothing has changed all that dramatically, which can best be explained by the fact that I made the newsletter myself, but it is a start, and shows I have not only read last month’s surveys but actually taken them to heart. The full results are below, but one major suggestion was that the newsletter be done in html as a means of jazzing up the format a little. So, as you can see, your wish is my command.

Check out the pheromone Forum at:
Click Here

Don’t forget to send in a survey! (see below)

And, oh yes, don’t forget to smile! (well…what are you waiting for?)
Bruce Boyd
Love-Scent.com
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Bruce Boyd
Editor
pheromone Research News
news@love-scent.com
http://love-scent.com/zine
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IN THIS ISSUE OF Pheromone News:

*Last Month’s Survey & Contest Results
*pheromone Q and A
*The Human VNO; how we sense pheromones?
*This month’s “Free pheromones” Survey/Contest
*New Products – Scent of Eros Gel
*User Corner – Reader pheromone Stories
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LAST MONTH’S SURVEY & CONTEST RESULTS

There were about 50 surveys sent in again this month, so we picked out two winners, one man and one woman.

CONTEST WINNERS:

Clarence and Fiona
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LAST MONTH’S SURVEY RESULTS

The Question:
What do you like and what don’t you like about this newsletter?
Suggestions for improvement

Female responses:
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Likes/Dislikes:
— I lke the newsletter being in plain text and full of useful hints and tips on phermones, dating and meeting people. The surveys are great and often provide a laugh or two, as well as reflecting the wide diversity of your subscribers. Appearing monthly is just right.

— I like the Q&A section. It’s interesting to read others’ views on the opposite sex. I don’t like the long, drawn out articles. I don’t care so much why it works, beyond the basics, just that it does, which I already know.

— I really like the responses to the questions posed each month. Reading the comments from members of the opposite sex gives me more of an insight into what they might be thinking.

— I like the informative nature and the scientific evidence, and the testimonials.

— I think my favorite part of the newsletter is actually the survey, sometimes the subject is really interesting, especially to see the opposite sex’s opinion.

— The worst part of the newsletter I think is the format, like if your scanning to find a particular thing it is really hard to find! It could benefit from HTML and color, but then again some people wouldn’t be able to see it.

— I like to read these articles because they seem to be knowledgable. You people do a bit of research to get your information and then report your findings. Although I know each persons effects are going to be different, it’s nice to know it is working for some of you.

Improvements:
— I think the newsletter would be improved by featuring a profile of a pheromone product each month, either through a link to lovescent.com product info, or as a short (50-100wd) intro and link for those interested in exploring further. This is because I don’t always remember to click the link at the top of the newsletter to visit the site, so often miss things.

— I would like to hear more of the readers’ stories of how it works for them. I would also like to hear readers’ opinions of the different products that Love-Scent sells. Maybe a product feature every month.

— I would like to see maybe more of a website format where you can just click on the section you want to go to versus scrolling thru until you reach your spot.

— The one thing that i don’t like about the news letter is that it has no hyper links. hyper links make it much easier and faster to access something that is on the news letter without having to copy and paste it.

— I think the best way to improve the newsletter would just be a way to distinguish sections a little easier, and to put the month’s contest winners at the top so it’s not so hard to find since it is such a small but important part of the newsletter.

Male responses:
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Likes/Dislikes:
— I enjoy the scientific articles and the first-person success stories. I also think the survey/Contest is one of the best features. I like the idea of free stuff and I enjoy reading the answers that others submit.

— I like reading the male and female responses to romantic and social situations in that I gain valuable insight, thus allowing me to improve my character.

— Through this magazine I’ve learned so much more. Not just the wide variety of available products, but when, where and how to use them. I think the most important thing I’ve learned thus far is that for pheromones to work for you, you have to work for them. Ever since I signed up for this, my social life seems to get better every month. Thanks!

— My favorite part is the survey/contest. And by that I mean, the answers from the previous month’s survey. It’s a great addition to the newsletter. Reading about what everyone else thinks, how they go about things. People give good advice most of the time, and it’s fun to read about other people’s experiences. Especially the good ones.

— I liked the article because it was written by an outside source.

— It would be a lot easier to read if there were different colors, text sizes, and fonts used.

— I was happy to find out that you evaluated various pheromones and gave independent evaluations. I now know more about them, which ones are better, and how they work with other scents. It gave me an incentive to want to acquire a sample to try.

— The news regarding new products, updates on mix ratios, and 3rd party affirmations. The testimonial section is a pleasure to read and gives your newsletter readers first hand knowledge of applications working.

— The monthly surveys also give PN an interactive edge, allowing readers to contribute their experiences and comments. This sharing of information is another big plus. The feature articles in each issue offer a wealth of information and come across as professional.

— Including reviews of the phermone based products by companies outside Love Scent pheromone Stores like Basenotes in the last e-mail newsletter. I know this can’t be done all the time, but you could break a review piece into two or three parts over several e-mail newsletters.

Improvements:
— Maybe you could put a bit more about ordering information and make it a tiny bit shorter.

— One thing that I think could be fun, is offering the chance to submit your name when submitting your survey answers, so that the next month, if your response is picked as one of the responses featured in the newsletter, you can be credited for the submission.

— Change all article archive format to real HTML so we can click the URL if needed. Now we need to copy the URL and it is not easy for newbie and takes time.

— I would like to see a monthly rating on the products based on sales and/or feedback. There are so many to choose from and I would prefer not to waste money.

— Probably the lay out in just plain text. I believe if the newsletter were in a web-published format,looking more like a newspaper or sectioned both vertically & horizontally, some added color and you would have a winner that would be both informative, but also visually attractive.

— Move the adds to the bottom or middle of the news letter. Get to the survey results/questions and the articles, tips and testimonial quicker. You can ‘hook’ us by putting the ‘sales specials’ on the middle…perhaps after the survey answers/questions and before the articles, tips, etc.

— Better headings might make it more readable. Possibly make the headings bold and centered or something.

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Q and A:

Q: I recently recieved the vial of Andro 4.2 that I ordered and I have some concerns already. It’s been almost a week and the results have been rather disappointing. The women have not really responded at all. What does concern me a great deal though is that I seem to get a huge reaction from men! You must understand that I’m a partial homophobe and this was somewhat of a terror. Men are suddenly clustering around me. Male coworkers around me talk more about sex and risque topics than they used to. One even danced! Now is androsterone supposed to have this unexpected side effect on other men or is it possible that some cruel joke was played and I recieved a vial of concentrated FEMALE pheromone? I certainly hope that is not the case.
A.M.

The product that you have there, Andro 4.2, contains a pheromone that is produced by both men and women (androstenone actually, not androsterone), so it should give everyone a little lift men and women alike. That is why it is considered a valuable tool in the business world as well as romantic. I am guessing that you are a normally gentle person. Many guys have problems with seeming more threatening with the pheromones on and in particular the product you have, but if you are friendly and smile alot, that should not be a problem and you should attract members of both sexes. Heterosexual men are not going to be attracted in a romantic way, just more friendly.

Attracting the opposite sex is always going to be a mixed bag. Science has shown that women are more positively affected by androstenone during ovulation, but are often repulsed during other phases of their monthly cycle. So, just keep rolling the dice with the ladies. It will definitely increase your odds of winning, but some women may be actually turned off by your new pheromone aura depending on the time of the month. Also if you are testing products with women you have already established a strictly working relationship with, it is normal for that to change only very slowly at best. When you meet the woman who is right for you, you are going to see something happen I think and the pheros will help. That is why I say at least 3 weeks for testing. It is still like rolling the dice. Women are different from men, they don’t just follow their nose. They make a lot of decisions about who they will let themselves be swayed by and the rest they may see as invading their space with sex vibes. Just keep at it. You will see something interesting happen. Just relax and have fun with the search. That helps a lot.

Good luck, keep me posted,
Bruce

Check the pheromone Forum at:
Click Here
for lots of good advice from pheromone users in the trenches.

Good luck,
Bruce Boyd
Pheromone News
love-scent.com
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Legal Disclaimer: I am not a doctor, and therefore none of the information contained in this newsletter should be construed as medical advice. It is only my personal opinion based on research papers and books I have read on pheromones, my own personal experiences and those of others who have written to me.
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The Human VNO and how we sense pheromones
by Bruce Boyd

After many years of darkness on the subject, scientists now seem to agree that there is a very unique system with which both humans and many other animals receive their pheromonal chemical messengers from the air. This system is quite separate from the one with which we detect normal smells and is especially linked to our emotions and sexual behavior. This system is known as the AOS (accessory olfactory system) and even uses a special pair of organs to do its work, the VNO (vomeronasal organs). The following is a short history of the discovery of these organs through which pheromones influence our perceptions. Many of the details come from an article that appeared in the Journal of NIH Research in January of 1994 (volume 6) by Robert Taylor and from the book, The Scent of Eros by James Kohl (pheromones.com) and Robert Francoeur.

A great deal of research has been done, which clearly shows the power of pheromones over the sexual and territorial behaviors of various animals. In these studies there can be little doubt of the importance of the VNO in mediating these effects, because when the VNO is surgically removed from any of these animals they will not mate at all unless they have had prior sexual experience. If you open most medical text books, however, you will read that the human VNO disappears while we are still in the womb, and therefore does not exist in adult humans. This was the unchallenged medical dogma for fifty years, and has only recently been corrected.

The human VNO was first mentioned in anatomy books as early as the late 1700s, but the whole idea of its existence was stricken down by a team of well-known scientists in the 1930s and no one has had the courage or inclination to refute them until now. There is a lot of speculation as to the psychological forces that could create such a long and hard to break “dark ages” for pheromone research, but in any case the independent efforts of two teams of researchers have demonstrated to everyones satisfaction that humans do indeed possess a VNO that does in fact react to stimuli in the air. David Moran, Robert Josephson and colleagues at the University of Toronto in Canada reported in the Journal of Otolaryngology that vomeronasal pits were present in about 40 percent of the adults they examined, and Bruce Jafek, an otolaryngologist at the University of Colorado in Denver found a VNO in all of his subjects.

The jury is still out as to whether the VNO is actually connected to the brain or not, but there is plenty of strong support that it does. Two of the VNO’s staunchest supporters, scientists David Moran and David Berliner have helped found two companies that are banking that it does, the Pherin Corporation in Menlo Park, which is devoting a lot of time and money into researching the VNO as a delivery system for drugs, and the EROX Corporation, the first fragrance manufacturer to patent pheromones for reputed effects on sexual behavior.

Does this mean we are no more than animals and can be literally led around by the nose? Not according to Robert Taylor: “the effects of chemical cues in mammals depend strongly on other visual, auditory, or tactile stimuli received at the same time. Furthermore, mammals are behaviorally more complex than other animals. Human sexual behavior depends on everything from hormonal state to childhood memories and moral philosophy. A chemical cue is unlikely to override a lifetime of socialization.”

In other words, as I said in the editorial above, you might want to smile once in a while!

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WIN A FREE BOTTLE OF pheromones (UP TO $30 VALUE)! FILL OUT A SURVEY!
Odds of winning are usually about 1 in 25
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Survey/Contest time!

THE APRIL SURVEY:
Here’s a good one:
What are you searching for?
Too broad? OK, let’s narrow it down to relationships. Get married? Get laid? Win friends and influence people? Become your company president? Maybe it will help us at the Phero News to help you the reader get whatever it is you are after.
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THIS MONTH’S QUESTIONS:
In the relationship department (romantic or otherwise)
1. What are your short term goals? (the next year)
2. What are your long term goals? (the next ten years)

PLEASE INDICATE YOUR AGE GENDER AND MARITAL STATUS WHEN REPLYING!

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Send your answer to:
news@love-scent.com
Please don’t mail this entire newsletter back to us (for many reasons).
Thanks!
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As usual, we will pick prize winners *at random* from the survey entries at the rate of at least 1 per 50 entries, with a minimum of 2 winners each month.

Send your completed survey to:
news@love-scent.com
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MatchMasters Online Dating Systems
Full membership — FREE!
Personal photos ads, search and match, private message service and more.
Look for the Matchmasters link in the left menu at:
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NEW PRODUCTS ON THE MARKET

Scent of Eros Gel???
Yes, that is right. James V. Kohl’s great Scent of Eros will soon be available in a gel form that comes in handy one-use nozzle packs like ketsup comes in at your local diner. Same pheromones, same fragrance. Very handy. Should be in by the end of the week! Drop into the website and have a look about that time.
http://love-scent.com
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User Corner
Although I have noticed more response from women since I have been using the products, I think you might find this amusing. There is a local store ( not a grocery store) that I go to to buy my beer, since they are the only one that carries kinds that I like. This afternoon the free bottle of musk scent that came with my last order of The Edge spilled in the gym bag that I carry to work. Unfortunately, I got quite a bit of it on me. Anyway, I am going through the checkout line. And these two girls are staring at me. they work there and have seen me every weekend for at least 12 months. The more attractive one asks me for my ID, telling me it is standard procedure. I have never been carded there before. They passed my drivers liscence around to all 12 girls working the checkouts!! And as I left they were all abandoning the checkouts to watch me drive away. Anyway, that is my story.
M

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