June, 2000
Hello Again Readers,
FINALLY!
Hope you are all well. As many of you have noticed, I have skipped a month (May) in publishing the Pheromone News. It’s the first time that has happened in over a year. I have been having some problems with the love-scent.com website shopping cart/ordering system, and wanted to wait until I had everything fixed before putting out the next issue. Well, it’s still not completely fixed, but I don’t want to make everyone wait any longer, so here we go. April’s survey/contest results have been brought over to June.
Sorry for the delay. Please enjoy!
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Scam alert:
The bootleg version of Love Scent pheromone Store has resurfaced again in a slightly altered form, according to numerous reports from readers. Be careful! The URLs are very similar. The *real* Love Scent pheromone Store is at:
http://love-scent.com
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Bruce Boyd
editor
Sendai, Japan
news@love-scent.com
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This Issue’s pheromone “News”:
*April’s Survey/Contest Results
*pheromone Q and A
*Will the REAL pheromones please stand up!
-Bruce Boyd
*This month’s “Free pheromones” Survey/Contest
*New Products
*User Corner; Reader pheromone Story
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APRIL’S SURVEY
WINNERS:
Our drawing winners are:
Chris and David
~*Congratulations!*~
They will each get a free bottle of a popular pheromone product to try out.
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THE QUESTION:
**In the world of clothing (fashion?) what attracts you (turns you on) to others?**
In other words: Guys, what advice can you give to women, and ladies, what advice can you give to men in the “dress for success” department as it pertains to romance?
THE RESULTS:
Looking over the results in general, there seems to be at least one common message that women were trying to get across to men, and some repeating threads among men’s interests as well. From the women’s camp, you are going to see a loud request for cleaner, better “groomed” men, and from the men a surprising interest in “leaving something to the imagination.” Now have a look at the….
Selected highlights!
Women’s advice to men:
W- It is always so nice to see men in clothes which seem comfortable on them, clothes that they don’t have to tug on or pull on. Clothes that just seem to hang well on their bodies–whether they be loose or snug. A man dressed in jeans or a pair of khaki pants and a long sleeved white shirt has always been one of my favorites–just a simple combination–clean clothes on a clean body–nothing too fancy–I just like it…and I don’t mean clean as in always smelling like you just got out of the shower—That is nice,too, but clean as in just smelling good,like yourself…
W- I would say that the most important thing to me is that the guy is well groomed. Don’t have dirty fingernails, soiled clothing, or scuffed up shoes. More specifically, if the man is dressed in a comfortable manner, or looks like he feels confident, that goes a long way. I don’t care for really baggy pants, it’s nice to see what’s underneath those clothes. Speaking of underneath, no ripped underwear. As far as style, that depends on who is wearing it. Again, what the guy is comfortable in is far more important that the style…if he thinks he’ll look “sexy” in bikini underwear, but feels self-conscious about it, it doesn’t work.
W- I think that when a guy has a nice body and wears a skin tight shirt, that is what turns me on. Also, if a guy wears a nice suit that flows, fits him nice and makes him look great, that turns me on too.
W- My advice for men, is very neat, well fitting, clean clothing. If in a business suit or blue jeans, fit and condition of the clothes are of the most important. Save the baggy, ripped, old sweats and T-shirts for the gym.
W- For me, I like someone who is dressed neatly, and puts some thought into coordinating what they are wearing. I despise the baggy look, because you cant tell if they are fat, sloppy or both! So guys, take note, you can be fashionable WITHOUT your pants looking like they are falling off!
W- I like clean-cut guys in dark sweaters (with or without a collared shirt beneath) and light blue jeans.. in the summer, guys who are more modest about their attire are most appealing to me, since it tells me they don’t want to advertise their bodies to the world and leaves something up to the imagination.
W- I am attracted to a guy who cares about his appearance. It doesn’t matter if he wears dress pants or jeans as long as they are neat and clean, without holes and wrinkle free and fit well. A real turn off is a guy whose pants are to tight and his love handles are running over. I also like guys who have clean fingernails and who wear some type of cologne. If a guy looks like he has taken time with his appearance before a date then I know he cares about the impression he makes on me.
W- I’ve been married to the same man for the past 19 years and what really turns me on is when he’s wearing a suit. He looks so polished, handsome, and sure of himself in a suit. To me, a suit is a very finished look; nothing else is needed to finish this look.
W- For me, I think what turns me on the most is when a guy wears reasonably baggy pants, not high on the waist, sometimes with a bit of their boxers showing if they have a good stomach, and I love it when guys wear Doc Martens! They look so cute when they look classy, but in a hip sort of way. Tight pants are the worst, so guys, please don’t wear them! I think the most important thing that attracts me is how confident the guy seems while he’s wearing his clothes. If he likes what he’s wearing, you will be able to tell. That’s what I like the most.
W- Really anything goes……as long as it’s clean. But I think, colors can play a big part. If a person pays attention to the colors that look well on them and make good choices, it can only enhance their physical appearance.
W- I am attracted to men who dress neatly and are comfortable that way. I have been out with several men who feel t-shirts & jeans are the only thing they need to wear anywhere…it is not so in my thinking. A collared shirt with a nice tight pair of chinos looks good and can go out to dinner and feel comfortable…it would make the woman more comfortable dressing also… she can wear a dress and not feel “over-dressed” next to the man.
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Men’s advice to women:
M- I am a sucker for a preppy dressed woman. The knees start a knockin’ and I can forgive other imperfections when that is the case. However, a nice body dress with some kind of a short heel gets me going too. Hubba Hubba Hubba! There is something about a woman that can make it work. Keep the workout look in the gym, it is a great change of pace and leads to some stimulating of my imagination, but it belongs in the gym. A good sense of humor is just as vital as looking good!
M- Well, probably what I can tell all the women out there, is that beauty is in the sight of the beholder. It doesn’t really matter much whether you’re all wrapped up like a mummy reincarnate, or you’re dressed so skimpy that a little breeze is all it takes to take it all off.. I believe that dressing right for the right occasion should be applied here. Colors really set the mood, so choose wisely when it comes to colors.. i.e. red or black for that romantic evening, white or vibrant colors for fun in the sun, even nature colors for strolling in the woods (nope, don’t wear camouflage pls.) like green or beige. I believe that other than pheromones, colors also sets and matches the moods, and the occasion.
M- Women should wear makeup, but not too much, or you come out looking fake. Painted fingers and toes are a turn-on. Skirts are great, but not too skimpy. High heels are also nice. Don’t show too much skin, as it leaves some to the imagination.
M- A little bit of skin is more of a turn on than a lot. I think it has to do with the theory that more is less.
M- Things that women wear that turn me on: tight jeans, boots, bikinis, short shorts, “baby” t-shirts, and short skirts/dresses.
M- I believe that it is in every man’s genes to like women who dress sexily. Low cut tops, exposed belly buttons and short skirts are common tricks and they are effective as ever. One may have a great body but it does not do what nature intends it to do (ie. attract) if it is covered up. Unlike men, women have the fortunate ability to greatly vary their attractiveness by the way they dress. I think if harnessed properly, this can give women a headstart in success.
M- I think that women are so attractive in tight dresses and semi-short skirts. Not that they should look like street walkers, but when they have it on in good taste, it looks nice.
M- What advice can I give to women in the “dress for success” department? I’ve always been the type of person who liked skirts. They don’t have to be up to the butt, just something that brings about the natural curves of their bodies. As far as tops are concerned, the same applies, a nice blouse that accents their figures always worked for me. For that added touch, a nice lace bra or panties managed to attract even more of my attention. Don’t get me wrong, I’m not saying that they should wear see-through clothing. Just any skirt or blouse can be alluring, just as long as it allows enough of the outline of the lacy undergarment to make me wonder “What’s under there?”
M- I don’t think it’s a matter of dress, but of coherence between the dress, the girl and her behavior. Beside this, a nice girl, with a beautiful bottom and tight trousers, wearing a t-shirt that lets you see a bare navel, would be wonderful!!
M- The old adage that “Less is More” is most true here. Whereas the popular stereotypes seem to indicate that this would mean that the less a woman wears the more attractive she is, I have found that the opposite it true. This means that the less there is to see, the more there is to imagine and it is what a man imagines that makes a woman attractive to him. For instance, the classic picture of Audrey Hepburn standing in front of Tiffany’s in the classic movie “Breakfast at Tiffany’s” is a pose that is exceptionally attractive to most men that I know. She is wearing a black sheath that hides far more than it reveals. This is also one of the reasons why the oriental Choengsam (sp?) dress with the slit up one side is far sexier than a thong bikini. With that outfit a man gets a flash of thigh and the rest is left to his imagination. In all my years (I am in my 50’s – and have lived in many more countries than most men), I have had many women friends. I have found that the ones who seem to attract the most men are the ones who dress to hide (and thus leave it up to the men to imagine what is there) than the ones who dress to reveal. As for myself, I would rather wonder “what the h*** she has got (and later find out in private)” than know, along with everyone else, up front.
M- Nothing is more attractive to me than a woman with a well proportioned body wearing a tight fitting top, be it a sweater, blouse, or even a nice t-shirt. Anything that really accentuates the breasts really turns me on. In the dress for success department I can only suggest that a woman choose a wardrobe that is appropriate for her body type, and that it is neat and clean and well put together. None of this skirt and Nike tennis shoes!
M- I think colors are very important. Size your clothing to your own size for real and not what you dream you are. Have a nice day.
M- I like to see women in those long skirts that fit kinda low on the waist. I also, like our great friend Sisco, love thongs. Either of these things is enough to get all of my interest. Of course, only wear the thong “if you can.” Not that women “who can’t” are unattractive, it’s just that certain clothes fit certain body types and those clothes can make the situation unattractive. However, those “who can’t” would, of course, be attractive in other things. But the above works for me.
M- For sex: Low cut blouse and VERY SHORT skirt (no panties, easier access) or just wear your b-day suit. For romance: Solid colored blouse. Medium cut (enough to show that you have cleavage but not too much to make it look like your after him). High heals. Tight black skirt.
M- Well I’m a man who is particularly attracted to the female behind, so I like clothes that show that part to good advantage…could be well-fitting jeans, tight fitting skirt or dress…in any case clothes should fit well, or look as if they are comfortable and natural. I’m not a fan of the excessively “baggy” look! Expensive glamorous clothes are not necessary, but I do like soft and sometimes shiny materials. Velvet is a real turn on.
M- Here is the greatest fashion advice I’ve ever received: “Dress your personality”. Dress the way you are. When a woman is comfortable with what she’s wearing, she has more confidence in herself.
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Legal Disclaimer: I am not a doctor, and therefore none of the information contained in this newsletter should be construed as medical advice. It is only my personal opinion based on research papers and books I have read on pheromones, my own personal experiences and those of others who have written to me.
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pheromone Q and A:
Q: I just received a bottle of Primal Instinct and was a little surprised that I can’t smell anything from it, no matter how hard I try. I understand this is not unusual but would like to find out what proportion of guys out there can smell it. Perhaps any guys who have bought a bottle could say if they can detect any smell.
A: The only active ingredient in Primal Instinct is androstenone, which to most people has a very strong musky smell. To those who are familiar with the smell of a concentrated androstenone product like Primal Instinct, it is hard to imagine that anyone is unable to smell it, but the percentage is actually quite high. According to a study run by the National Geographic, in the United States, 33% of all men and 29% of all women tested were unable to detect androstenone. Below is an excerpt from an article on the subject that appeared in the December ’99 issue of the Pheromone News. If you can not smell androstenone, please don’t take the “sexiness and pheromone detection ability” correlation too seriously. For the most part it is meant in fun. Also, keep in mind that the ability to detect the smell can be learned, and that it may not be necessary to detect the smell consciously to be affected by it anyway.
Full article in 12/99 Pheromone News at:
http://love-scent.com/zine/issues/December-99.html
–Our sense of smell is not just strong or weak, each individual has an entirely unique smelling ability grid. According to a survey conducted by National Geographic, individuals vary greatly as to what they can and can not smell. Normal healthy individuals may be able to detect certain smells accurately, and be completely unable to detect other smells. For example, half of all women surveyed were unable to identify the smell of a banana without visual cues. Men, what this means is that half of all the women you run into on the street are completely unable to tell whether you have a banana in your pocket or are just glad to see them! [
One thing I have to say in defense of the sexuality of my native USA, in regards to these results, is that as a nation we must be the most paranoid about body smell, (with the probable exception of Japan, the country I live in now), due undoubtably to the marketing efforts of antibacterial soap and deodorant companies. I have on a number of occasions gotten angry letters from the US complaining that pheromone products containing nothing more than synthetic androstenone and androstenol smell like “BO.”
–snip–
entire article at:
http://love-scent.com/zine/issues/December-99.html
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Will the REAL pheromones please stand up!
by Bruce Boyd
A number of readers have asked me about some interesting research funded by the Erox Corp, makers of the popular pheromone cologne, Realm. This research, detailed in a paper entitled: “Perfumery and the Sixth Sense” by Clive Jennings-White, from the Department of Psychiatry at the University of Utah, poses some very interesting questions about pheromones? Specifically: “How do they really work?” and “What substances may be called ‘true pheromones?'”
Since the very beginning of the rush to put pheromones on the market, Erox has taken a quite unique and sometimes even aggressive stance on the issue of the proper use of pheromones. For starters, Erox Corp. openly states that the goal of their products is the effect that they have on the person *wearing* them NOT on others who happened to be in the area, and that the effects they are looking for are not directly attraction, but a sense of confidence or well-being that then in turn may add to one’s attractiveness. So, unlike virtually every other pheromone product on the market, Erox’s popular Realm Men, designed to be worn by men contains only pheromones that have been shown to stimulate the pheromone sensing system of *men* themselves, and Realm for Women contains only pheromones that stimulate women.
And, in a further effort to distance themselves from the rest of the pack, Erox repeatedly refers to the popular pheromone ingredients of the competing products as “pig pheromones,” and claims to have proven that they do not operate as pheromones in humans at all, though they have clearly been shown to be present in human sweat and to affect human behavior as an attractant. How can Erox make these claims then? On the basis of Erox funded studies like “Perfumery and the Sixth Sense.”
One thing to keep in mind when considering this research is that according to Erox, and I think most pheromone scientists would agree, in order to be considered a true pheromone a substance must stimulate the vomeronasal organ (VNO). Though physically located in the nose, the VNO is an entirely separate sensing apparatus from our sense of smell and many feel that it deserves to be thought of as a sixth sense. So, in that same way that sights and sounds are different, so are smells and the sensation of pheromones different, and though at present, it would seem that our perception of pheromones is entirely subconscious, it is entirely possible that over time, we will come more and more in touch with this “sixth sense,” and be able to consciously notice the effects of pheromones, in the same way we enjoy the smell of honeysuckle blossoms (which happen to be in bloom in my area at the moment by the way). In the mean time, though, we have to depend on electronic equipment if we are to clearly isolate the effects of pheromones, and Dr. Jennings-White has apparently done that with his “multifunctional miniprobe” which he places in the VNO of his human laboratory subjects to find out which components of human sweat are *really* stimulating the VNO.
The results are very interesting. According to this study, neither of the two pheromones most commonly found in popular pheromone colognes today (androstenone and androstenol) were found to have a high impact on the human VNO. In fact, the only components of human sweat, which really rang the bell on the electronic VNO tester were estratetraenol (affects only the male VNO) and androstadienone (affects only females), the active ingredients in Realm Men and Realm Women, respectively. The popular women’s pheromone, copulins (attracts men), was unfortunately, not mentioned in the study.
So, if androstenone and androstenol aren’t true pheromones, how do they work? There have been numerous studies demonstrating that these two substances work as attractants. How can that be if they don’t stimulate the VNO? Well, if we are to believe that the Jennings-White experiment is accurate than we have to assume that androstenone and androstenol work via our normal olfactory (smell) system and not through the VNO, and since androstenone has a definite fragrance, it is possible that the attraction is a “learned response,” meaning that we have *learned* to feel good around the smell of the sweat of the opposite sex, through repeated presumably pleasurable exposures, and therefore are attracted to the smell. Similarly to Pavlov’s famous dogs, if every time I smell androstenone, I end up having sex, then it won’t be long until the smell of androstenone works as an attractant for me (provided I like sex of course), and it also need not be a conscious perception or even a very strong one. So, androstenone and androstenol most likely still qualify as sexual attractants or stimulants, giving them the status of “semiochemicals” but not true pheromones in the world of biochemistry, but if the VNO system is really hot-wired to the sex stimulation center of the brain, requiring no prior sexual experience, as many scientists believe, than this Erox study is something important to consider. In the words of Dr. Jennings-White himself: “I have shown that estratetraenol and androstadienone may be used as components in perfumes and can enhance such products. We are approaching a radical shift in the concept of perfumery. Henceforth, the design of a perfume should take into account stimulation of the long neglected sixth sense, the vomeronasal system.”
**Important practical point on the use of Realm cologne** Remember that the chemicals discussed here as effective in stimulating the female VNO are found in the *female formula!* NOT the men’s formula as with all other pheromone products. Likewise, the chemicals shown to be effective in stimulating men are found in the *MEN’S* formula. EG: if you are a man and you want to use Realm to attract women, you must wear the *women’s* formula. This might sound strange, and maybe it is, but the women’s version smells like a man’s cologne to me and the men’s formula smells like a woman’s cologne! If you are using or have ever tested either of these products, I would be interested in hearing from you on this point and/or on the effectiveness of the product(s) in general.
Just in case, don’t forget to smile!
Bruce
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Survey/Contest time!
THE JUNE SURVEY QUESTION:
Natural pheromones and personal hygiene
You may have heard the famous pheromone quote attributed to Napoleon, in a letter to his beloved: “My dear, I will be home in three days. Do not bathe.”
Nowadays a thought like this is beyond kinky, especially here in Japan where it is quite common to bathe more than once a day, and entire family holidays are often centered entirely around bathing, but then again.. Japan is not exactly known for romance and passion now is it, and as I remember from my stay in France, my girlfriend was more likely to blast on a little perfume than jump into the shower on date night? Weird? Sexy? Low class?
What do you think?
No set questions this time. What is your 2 cents on natural pheromones vs. personal hygiene?
Do you like your partner’s “natural aroma?”
When is enough enough?
Gotta be squeaky clean?
Advice from women to men…
Advice from men to women….
Send completed surveys to:
news@love-scent.com
Please don’t mail this entire newsletter back to me. (for many reasons) Thanks!
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As usual, I will pick prize winners from the survey entries at the rate of at least 1 per 50 entries with a minimum of 2 winners each month. Last month there were 27 entries (up from 18 the month before) and 2 winners (the minimum), which gave entrants about a 1 in 13 chance of winning! You can’t beat that, so enter this time!
Send completed surveys to:
news@love-scent.com
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Advertisement:
MatchMasters Online Dating Systems
Full membership — FREE!
Personal photos ads, search and match, private message service and more.
Look for the Matchmasters link at:
http://love-scent.com/
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NEW PRODUCTS ON THE MARKET
One of the advantages of this job is I get samples of lots of new products to try out. Lately I have been playing with a sandalwood scented version of DateMate and a completely new product called “Score,” an androstenone-only spray cologne that has a noticeably patchouli-like fragrance. At the moment though, I have only one new product to announce that is really “on the market” to my knowledge and that is:
Love Scent pheromone Store pheromone Additive
The first totally original Love Scent pheromone Store product, pheromone Additive comes in a small 5 ml dropper bottle that is meant to be added to your own cologne, along the same lines as Marble’s Hi-Octane and the Athena institute’s “10X”. The mixture is pure pheromones in ethanol, just like 10X, and contains all the same ingredients as DateMate. IE:
MEN’S FORMULA– androstenone and androstenol
WOMEN’S FORMULA (coming soon!)– androstenone, androstenol and copulins
The mixture is about three times as concentrated as DateMate though, since it is made to be blended into your own cologne. Men’s version only, at the moment.
$24.95/5 ml bottle with eyedropper for adding to your own cologne.
Toll-free order line: (800) 662-8633
http://love-scent.com
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User Corner
“I just got Primal Instinct today, and I decided to put some on even though I was not planning on meeting any women (mainly wanted to see what it smelled like). Anyway, a friend and I were having diner, and I noticed the waitress was…let’s just say more friendly than your average waitress. During the course of our meal, I noticed a few instances where I would look over at her and sure enough she was looking at me. Anyway, when she dropped off the bill, we struck up a conversation that literally lasted around 20 or so minutes (her section was not very busy), and she was making 90% of her eye contact with me, only glancing at my friend occasionally to be polite. Now this may have been a coincidence, but I assure you that this kind of thing just NEVER NEVER NEVER happens to me. While I am not yet convinced that pheromones played a part, you must admit that it is INCREDIBLE that the day this happened, just happened to be the first day I have ever worn pheromones. I’ll keep you posted….damn, this is NUTS!!”
–Rutland
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Thank you all, and keep those articles and experiences coming!
Technical advice also welcome.
Feel free to distribute this newsletter freely as long as you include the following sign-up information:
Back issues and sign up are located at:
http://love-scent.com/zine
You can also join this list by sending a blank e-mail message to:
pheromone-subscribe@listbot.com
Bruce Boyd
Sendai PRI
news@love-scent.com
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