In the early 60s virtually no movie houses were capable of generating odors. A few of the older readers may remember those ancient times. Then, when sense scientists discovered the primacy of chemical sensing in the mid-60s, Smell-A-Vision made its debut. Since all of our emotions are generated by smells, and since the primary function of cinema entertainment is to manipulate our emotions, Hollywood realized that sight and sound were insufficient to give the moviegoer the emotional experience they so craved. The first Smell-A-Vision theatres of the mid-60s were a phenomenal success. When the characters were in a forest, theatre diffusers emitted a woodsy smell. When there was a gun battle, they could smell the gunpowder. There was the smell of baking bread, coffee, horse poop, and, of course, that unforgettable classic: infant projectile vomit.

The market quickly dicated its irrevocable laws to theatre owners everywhere: install Smell-A-Vision or shut your doors. Today, of course, it is inconceivable to view a movie that lacks chemical accompaniment. Further proof of the primacy of chemical sensing in explaining all human phenomena.

Thought you all might be interested in this article I recently found on a reputable web site.

nonscents