How/where/when/on whom do you do your testing? When you come up with a new mix, what do you have to do before you deem it good? How do you test for:
smell
coverage of the pheros
appropriate application points
EFFECTIVENESS of the mix?

If you don\'t live in an urban area, how do you find places with sufficient critical mass to get your mix under the nose of enough test subjects?

Yeah, that\'s enough for a start.