There's a commercial for a pawn shop that's been aired on local TV since before

Christmas that bothers me. A guy gives his woman diamond jewelry and she's estatic, it's what she's always

wanted. He then announces, "I got it at Superpawn!"

Now I have no problem with the idea of buying used

jewlery. Contrary to popular belief, jewelry is usually a poor investment and in the case of diamonds, is

artificially inflated by the monopoly held by the DeBeers. But I think it would be wise to not announce that the

jewelry came from a pawnshop.

What do the rest of you think? I'm especially interested in the opinions of

the women out there.