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  1. #1
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    Default Pretty women scramble men\'s ability to assess the

    visit-red-300x50PNG

    http://www.newscientist.com/news/news.jsp?id=n

    s99994469

    Pretty women scramble men\'s ability to assess the future

    00:01 10 December 03



    NewScientist.com news service


    Psychologists in Canada have finally proved what women have long suspected -

    men really are irrational enough to risk entire kingdoms to catch sight of a beautiful face.

    Biologists have long

    known that animals prefer immediate rewards to greater ones in the future. This process, known as \"discounting the

    future\", is found in humans too and is fundamental to many economic models.

    Resources have a value to

    individuals that changes through time. For example, immediately available cash is generally worth more than the same

    amount would be in the future. But greater amounts of money in the future would be worth waiting for under so-called

    \'rational\' discounting.

    But some people, such as drug addicts, show \'irrational\' discounting. For

    example, preferring a small amount of heroin today rather than a greater amount in the future.

    Margo Wilson and

    Martin Daly of McMaster University in Hamilton, Canada decided to investigate discounting behaviour and see if it

    varied with sexual mood.

    Male students, when shown pictures of pretty women, were more likely to opt for

    short-term economic gain than wait for a better reward in the future.


    Sexual opportunity

    Both male and

    female students at McMaster University were shown pictures of the opposite sex of varying attractiveness taken from

    the website \'Hot or Not\'. The 209 students were then offered the chance to win a reward. They could either

    accept a cheque for between $15 and $35 tomorrow or one for $50-$75 at a variable point in the future.

    Wilson and

    Daly found that male students shown the pictures of averagely attractive women showed exponential discounting of the

    future value of the reward. This indicated that they had made a rational decision. When male students were shown

    pictures of pretty women, they discounted the future value of the reward in an \"irrational\" way - they would opt

    for the smaller amount of money available the next day rather than wait for a much bigger reward.

    Women, by

    contrast, made equally rational decisions whether they had been shown pictures of handsome men or those of average

    attractiveness.


    Subscribe to New Scientist for more news and features


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    For more related stories
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    Weblinks

    Hot or Not

    McMaster University

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    \"We have not

    elucidated the psychological mechanisms mediating our results,\" says Margo Wilson. \"But we hypothesise that

    viewing pictures of pretty women was mildly arousing, activating neural mechanisms associated with cues of sexual

    opportunity.\"

    Tommaso Pizzari, an evolutionary biologist at Leeds University, offers another possible

    explanation: \"If there\'s the prospect of getting a very attractive partner it may pay a man to take more risks

    than if an average partner was available.\"

    He told New Scientist: \"If this is a response to sexual selection

    then you would expect men who are less attractive to take more risks. If you have many attractive potential partners

    then it does not pay to take risks. If you are less attractive, with few potential partners, then it pays to take

    risks.\"

    Journal reference: Biology Letters (DOI 10.1098/rsbl.2003.0134)


    Danny Penman

  2. #2
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    Default Re: Pretty women scramble men\'s ability to assess the

    </font><blockquote><font class=\"small\">Quote:</font><hr

    />

    http://www.newscientist.com/news/news.jsp?i

    d=ns99994469

    Pretty women scramble men\'s ability to assess the future

    00:01 10 December 03



    NewScientist.com news service


    Psychologists in Canada have finally proved what women have long suspected -

    men really are irrational enough to risk entire kingdoms to catch sight of a beautiful face.

    Biologists have long

    known that animals prefer immediate rewards to greater ones in the future. This process, known as \"discounting the

    future\", is found in humans too and is fundamental to many economic models.

    Resources have a value to

    individuals that changes through time. For example, immediately available cash is generally worth more than the same

    amount would be in the future. But greater amounts of money in the future would be worth waiting for under so-called

    \'rational\' discounting.

    But some people, such as drug addicts, show \'irrational\' discounting. For

    example, preferring a small amount of heroin today rather than a greater amount in the future.

    Margo Wilson and

    Martin Daly of McMaster University in Hamilton, Canada decided to investigate discounting behaviour and see if it

    varied with sexual mood.

    Male students, when shown pictures of pretty women, were more likely to opt for

    short-term economic gain than wait for a better reward in the future.


    Sexual opportunity

    Both male and

    female students at McMaster University were shown pictures of the opposite sex of varying attractiveness taken from

    the website \'Hot or Not\'. The 209 students were then offered the chance to win a reward. They could either

    accept a cheque for between $15 and $35 tomorrow or one for $50-$75 at a variable point in the future.

    Wilson and

    Daly found that male students shown the pictures of averagely attractive women showed exponential discounting of the

    future value of the reward. This indicated that they had made a rational decision. When male students were shown

    pictures of pretty women, they discounted the future value of the reward in an \"irrational\" way - they would opt

    for the smaller amount of money available the next day rather than wait for a much bigger reward.

    Women, by

    contrast, made equally rational decisions whether they had been shown pictures of handsome men or those of average

    attractiveness.


    Subscribe to New Scientist for more news and features


    Related Stories



    Cockerels dole out more sperm to new lovers
    5 November 2003

    Men die young - even if old
    25 July 2002



    Lionesses go for dark, flowing manes
    22 August 2002


    For more related stories
    search the print edition

    Archive



    Weblinks

    Hot or Not

    McMaster University

    University of Leeds



    \"We have not

    elucidated the psychological mechanisms mediating our results,\" says Margo Wilson. \"But we hypothesise that

    viewing pictures of pretty women was mildly arousing, activating neural mechanisms associated with cues of sexual

    opportunity.\"

    Tommaso Pizzari, an evolutionary biologist at Leeds University, offers another possible

    explanation: \"If there\'s the prospect of getting a very attractive partner it may pay a man to take more risks

    than if an average partner was available.\"

    He told New Scientist: \"If this is a response to sexual selection

    then you would expect men who are less attractive to take more risks. If you have many attractive potential partners

    then it does not pay to take risks. If you are less attractive, with few potential partners, then it pays to take

    risks.\"

    Journal reference: Biology Letters (DOI 10.1098/rsbl.2003.0134)


    Danny Penman

    <hr

    /></blockquote><font class=\"post\">

    This is because in men, the blood can be in the brain OR the penis. It

    cannot be both places. [img]/ubbthreads/images/graemlins/smile.gif[/img]

  3. #3
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    Default Re: Pretty women scramble men\'s ability to assess the

    The blood can be in your head? Someone should have really told me about this, I would have

    mad much wiser decisions in the past...

  4. #4
    Man of La Pancha
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    Default Re: Pretty women scramble men\'s ability to assess the

    Does that mean I have to be willing to kill someone in order to have sex with a woman?

  5. #5
    cuddlebear
    Guest

    Default Re: Pretty women scramble men\'s ability to assess the

    Pretty (and/or naked) women can screw up men\'s minds? This is news??????

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