I was personally involved in the development. I wanted to see a natural essential oil based product. I thought it would take off like crazy, but didn't do so well. I really love one of the two men's formulas; the other is OK. The pheromones are the same as Edge and NPA, but they contain essential oils that are good for attraction. I can't remember which is which, but I like the one that has a natural out-doorsy type fragrance. The other is a more patchouli hippie kind of scent if I remember correctly.
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