It is largely a matter of economics but also of convenience and personal taste. When I first started using pheros; meaning also before I had a drawer full of samples to try out, I almost always applied unscented sprays lightly to clothing. I had a mild phero cloud around me during all my waking hours and applied cologne only for going out somewhere special. This is super easy on the pocketbook and the bottles last a long time.
Nowadays, I slap on some kind of combo of fragrances and pheros that I am curious about, spend the day with it and take a hot shower. I usually apply to wrists, sniffing frequently during the day to see how the brew is doing. I also hit my arm pits lately if I have something I really like and/or want to see how it is affected by high body heat and bacteria.
Bruce
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