You're

correct. It stands for pick up artists. Ross Jeffries isn't the only one, that teaches game. There are others, like

Mystery, Shark, Juggler and Style.

As for the whole pherlure...

I think it was

the cologne "Fierce" in fact. And, it did win..hands down. Although, I like the way Pherlure makes you feel more

confident. It could be the DHEA in it, or it could just be all...

For those interested, I went to the mall and I had Pherlure (said to contain

pheromones) on my left hand, and Abercrombie and Fitch's unisex cologne on the right hand. I went around the mall,
...