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View Full Version : Androstadienone - the marketers friend?



rolf
01-20-2011, 03:35 AM
Some Australian academics are working on how A1 might be used in marketing to women. It's a mood improver, right?

And when you feel good you buy more....

Problem is when women are subjected to A1, they apparently hate ads

that have other women in them.

The researchers have got around the smell problem some women have by using A1

at unsmellable levels, and interestingly they still see an effect from it.

There's an interview with the

researcher at
http://www.pheromonics.org/content/androstadienone-marketers-friend