haszu
09-08-2006, 05:44 AM
The effect of the human pheromone androstenol on product
evaluation
Abstract
The chemical communication between humans has received considerable attention
recently. Among the findings in psychology and anthropology have been the effects of putative human pheromones on
the evaluation of persons. This article investigates if the finding that the pheromone androstenol influences person
evaluation extends to the evaluation of products. In a laboratory experiment, 120 participants randomly assigned to
either an experimental or control group rated three magazines. It was found that male consumers evaluate male
magazines as more masculine and more positively under the influence of the putative male pheromone androstenol,
whereas no such effects were found for magazines rated neutral or feminine and with respect to female consumers.
Possible contextual and other factors influencing these results are discussed.
http://www3.interscience.wiley.com/cgi-bin/abst
ract/110572798/ABSTRACT#search=%22The%20effect%20of%20the%20human %20pheromone%20androstenol%20on%20product%20evalua t
ion%22 (http://www3.interscience.wiley.com/cgi-bin/abstract/110572798/ABSTRACT#search=%22The%20effect%20of%20t
he%20human%20pheromone%20androstenol%20on%20produc t%20evaluation%22)
Discussion on this topic can be found by
clicking here. (http://www.pherolibrary.com/forum/showthread.php?t=16656)
evaluation
Abstract
The chemical communication between humans has received considerable attention
recently. Among the findings in psychology and anthropology have been the effects of putative human pheromones on
the evaluation of persons. This article investigates if the finding that the pheromone androstenol influences person
evaluation extends to the evaluation of products. In a laboratory experiment, 120 participants randomly assigned to
either an experimental or control group rated three magazines. It was found that male consumers evaluate male
magazines as more masculine and more positively under the influence of the putative male pheromone androstenol,
whereas no such effects were found for magazines rated neutral or feminine and with respect to female consumers.
Possible contextual and other factors influencing these results are discussed.
http://www3.interscience.wiley.com/cgi-bin/abst
ract/110572798/ABSTRACT#search=%22The%20effect%20of%20the%20human %20pheromone%20androstenol%20on%20product%20evalua t
ion%22 (http://www3.interscience.wiley.com/cgi-bin/abstract/110572798/ABSTRACT#search=%22The%20effect%20of%20t
he%20human%20pheromone%20androstenol%20on%20produc t%20evaluation%22)
Discussion on this topic can be found by
clicking here. (http://www.pherolibrary.com/forum/showthread.php?t=16656)